Working Principle Behind Dating Apps

Digital marketing
5 min readJun 17, 2021

Ever since the advent of the great corona virus pandemic, people have been studying or working online from their homes. Covid-19 has put restrictions upon meeting people face to face. Since last one and half years, people who are wishing to get settled or get married, it has been a complicated year for them. People are not able to fly across, or travel in order to meet their dates. But technology has solution for each and every problem faced by any individuals today. Likewise, even this problem can be solved through experts sitting in the panel having great knowledge of programming and android app development.

The answer to this question will be: making a Dating application. Dating application will ease off the communication between two people, eventually, leading to betterment. In this modern era, dating apps have been quite useful and innovative. More than 80% of the young population have started using dating apps. Dating apps are much in demand considering age groups from 22 to 35. Finding a suitable match for matrimony has been a one heck of a seesaw. There are many challenges faced by both girl and the boy. But with these miraculous features added in dating apps, the process is much eased.

Way before dating apps paved their way through, social media apps like Facebook, Instagram and Snap Chat were the only way to find out about a person and hit of a conversation with them. According to a recent research, the Global Dating Apps Market is going to generate $8.4 billion revenue by the year 2024 at a compound rate of approximately 6% with the annual profit steadily rising with each passing year.

The major dating apps available on the market are:

1. Tinder

2. Bumble

3. Hinge

4. OK Cupid

5. Match.com

6. Plenty of Fish

Are you also venturing out to create a successful dating app. Then here is a total guide on working principle behind dating apps. This blog will explain you on what basis does a dating app actually work. Whenever you are creating any application or any software product, its working principle decides everything! The structure on which the entire application is build should be user friendly and robust.

Creating a dating app involves adding parameters such as: gender, age, geographical location, interests, hobbies, current work scenario. The algorithm behind dating apps matches these parameters of two people and displays the compatibility ratio or percentage.

One very important factor which matters these days is security of women! While going out on dates or movie dates, a girl is always concerned about her safety and security. Only app has included a special feature for ladies security and that is Bumble.

A guy cannot start any kind of communication with any girl from bumble until and unless she accepts his invitation or request to talk. This feature gives more power to women. This is a plus feature for any dating apps to stand out in today’s era. Therefore, targeting that no nuisance is created over the internet and discipline and privacy is maintained. Tinder has adapted the swiping left and right feature, since then it has become a booming choice for each dating app developer.

Major working principles behind dating apps are:

1. Setting Geographical location

2. Behavioral match making

3. Algorithm behind dating apps

4. Advance technology

1. Settling geographical location

Dating apps first usually shows you nearby profiles, within 3–4KMS circumference within your area. One of the best reasons behind this is that going out on physical dates is no more a challenging task for couples. While developing dating app location service is a must factor, because that affects most of the partners choices.

People matched closer to each other in terms of their geographical location are highly compatible ending up into a couple. This is why Dating Apps should have the inbuilt GPS which uses your mobile phones for Geo-positioning to show options from your area, within a certain circumference. We would suggest NoSQL and MongoDB as databases for your best outcome of dating apps.

2. Behavioral Match Making

Dating apps are quite difficult to construct because it is based on human feelings and likings. One has to study human behavior in depth and find suitable logic to match similar natured people. It involves knowing a person right from scratch, with his/her hobbies, likings and dislikes, via connecting it through social media accounts like Facebook and Instagram.

There are ample numbers of profiles on dating apps. Maintaining each profiles records and keeping track of personal information is a hectic task. One requires strong databases for recording huge inventory of data. Significant and reliable sources are needed to collect and gather this much amount of information. Big data concepts are used to increase chances of right match.

3. Algorithm behind dating apps

There is a form or a questionnaire created for users to fill out before starting to use their dating app. There is vast amount of calculation being done before developing logic for dating app. All the answers collected from forms or questionnaire are studied and matched through to find similarities. Then a compatibility percentage is calculated based on collected information. Some apps like OK Cupid, lay out more facilities to their users in terms of how others feel about you and how important a question is for you.

4. Advance Technology

Building an app like tinder requires lot of ground work, and technicality edge to any enterprise that is targeting dating app industry. It requires knowledge of technologies like machine learning technology, Artificial intelligence, Virtual reality and Augmented Reality concepts that influences working principle of the entire dating app. Face recognition is new technology that even dating apps are adapting today. Another is GPS feature which is highly necessary for participants to know their partner’s location and choose nearby spot for meeting.

And connecting two people on the basis of biological feature and sharing compatibility to boost higher matches for successful outcome of a dating app.

Let me brief you about costing and expenditure involved in building a dating app:

Costing of a dating app

Developing an app from scratch is not an easy job. It requires micro level of thinking and also pockets filled with green notes. All the above mentioned technologies come with hefty price due to its complexity and difficult implementation. And if you wish to develop an all rounder app like tinder, it will require great time investment as well as financial investment. Even any basic app requires 1200 hours of working until the project gets finished.

If you wish to develop an android app, it will consume around $45,000 along with backend working will cost you $8000. App designing will cost $6000. And software testing will cost $5000 to your brand.

Therefore, choose your branding partner efficiently and look for around these above pointer mentioned and I am sure you will be good to go in dating app field.

Hope you enjoyed reading this blog on dating app and found it worthy and informative.

Feel free to contact us for further queries!

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